Atlanta, Ind. — Farmers from across the Midwest gathered throughout August for Beck’s 2026 Becknology™ Days, a series of free, farmer-focused events designed to turn research, innovation and product knowledge into more confident decisions on the farm. Attendance increased at every location and on each of the 10 event days, with 26,421 farmers and guests participating across eight locations in seven states—the highest attendance in Becknology Days history.

 

At the center of this year’s experience was SeedIQ™, the industry’s first product management platform. SeedIQ combines AI-powered insights with decades of Beck’s proprietary research to help farmers select and manage products based on their unique fields, practices and management styles. Throughout Becknology Days, farmers saw how SeedIQ brings together insights from Root Reveal™, Silk Reveal™, Product Characterization Research, LEARN plots, Choice Trials, performance data and Practical Farm Research (PFR)^®. By turning that research into clear product recommendations, management considerations and in-season insights, SeedIQ helps farmers better understand how to unlock the full potential of every product.

Session Recap

Event Photos

Recent News Coverage

Testimonials

"Becknology Days 2026 Spent the day surrounded by the Midwest’s hardest working people - every year it’s one of my favorite days, between the community it cultivates and the support the event provides, it’s always a great day!"

"Last week, our IATS Hybrid and Virtual students had the opportunity to experience agriculture in action at Becknology Days at Beck's Hybrids Atlanta, Indiana!

 

What an AMAZING day of learning! Our students explored Practical Farm Research plots, emerging agricultural technologies, equipment, crop management strategies, and the latest research being conducted to help farmers make better decisions. Becknology Days brings together research, innovation, and real-world agricultural practices and our students were able to see firsthand how the concepts they learn about in school are being applied in the field.

 

For our students, experiences like this are so valuable because agriculture is more than what happens inside a classroom or even on a farm. It is science, technology, business, research, engineering, data, and innovation all working together.

 

We are so thankful to Beck’s Hybrids for providing such an incredible learning opportunity and to our students and staff for making the most of the day. Watching our students ask questions, engage with industry professionals, and connect classroom learning to real-world careers is exactly what makes opportunities like this so special. 

 

What a great day to be an IATS student!"

"This year, Beck’s is celebrating 90 years of helping farmers succeed, a remarkable milestone for a family-owned company that has made such a positive impact on agriculture. I’m looking forward to reading Sonny Beck’s biography, Success Never Sleeps: Lessons on Life and Leadership, which is next on my reading list.

One of my favorite moments of the day was how the event began with prayer, followed by everyone joining together to sing our National Anthem. Founded in Faith, Forged in America was on display as a reminder of the faith and patriotism that have helped shape this family business.

"A big thank you to our customers and friends of EverTrue Ag who took the time to join us at Becknology Days! We were especially excited to welcome several first-time attendees.

2026 was a special one for us. This marked our 25th Becknology Days event and our first as an independent dealer for North America’s largest family-owned seed company.

We’re proud to represent the Beck family and the entire family of Beck's Hybrids employees, and we’re grateful for the relationships and experiences that make events like this so special. Here’s to a safe and successful harvest season!

Event Partners